Indonesia is one of the most visited countries in ASEAN, owing to its stunning natural beauty, rich culture, and the warmth of its people. Popular destinations like Komodo Island and Lombok, with their beautiful beaches, breathtaking mountains, and incredible underwater wealth, attract millions of tourists each year, establishing Indonesia as a key destination in Southeast Asia with 11.6 million tourist arrivals by 2023.
As reported by Antara News, tourist arrivals in West Nusa Tenggara (NTB) reached 1.5 million in the first half of 2024, while 21,000 tourists visited East Nusa Tenggara (NTT). This reflects the growing interest in the natural beauty and culture of both provinces.
West Nusa Tenggara, especially Lombok, has been internationally recognized as a leading halal tourism destination. Lombok features exotic beaches, mountains, and culture that make it a major attraction for tourists, supported by various government initiatives including halal certification for hotels and restaurants, as well as adequate worship facilities.
Since 2015, Lombok Island in West Nusa Tenggara has become as The World’s Best Halal Tourism Destination and The World’s Best Halal Honeymoon at the World Halal Travel Summit 2015 in Abu Dhabi. The fact that Lombok has garnered various international accolades for halal tourism demonstrates its seriousness and potential as a premier destination.
Over the past five years, the growth of foreign tourist arrivals in Indonesia has reached 14% per year, and in 2019, 9.6% of foreign visitors to Indonesia chose Lombok. The high number of tourists to NTB, along with frequent national and international events, supports the development of the Convention Hall Hotel & Resort in Central Lombok. Its strategic location between Mataram City, Lombok International Airport (BIL), and the Mandalika Economic Zone enhances its economic potential.
The Mandalika Convention Hall Hotel and Resort, located in Tanak Awu Village, Pujut District, boasts good connectivity to various destinations such as Sade Village, Kuta Beach, Selong Belanak Beach, Bukit Merese, and Tanjung Aan Beach. Additionally, its proximity to the airport and office complexes greatly supports the development of MICE tourism in Central Lombok.
Meanwhile, East Nusa Tenggara is known for its exotic natural beauty, such as Komodo Island, Labuan Bajo, and the hidden gem of Macang Tanggar Village, which features stunning views of hills and exotic beaches. Macang Tanggar also serves as a gateway to other islands like Moringa, Saloka, and Muntia. Its unique landscape offers sea views that can be enjoyed with a short walk up the hill, commonly referred to as Teletubbies Hill. Other flat lands can be developed into high-end tourism for hotels and public plazas for the surrounding community.
The natural beauty of Macang Tanggar, with its exotic beaches, lush mangrove forests, and stunning sea views, serves as the primary inspiration for the development of The Kelor’s Gateway - Hotels And Villas. This hotel is designed to provide a unique lodging experience, blending modern comfort with the surrounding natural beauty. By adhering to sustainable tourism development principles, The Kelor’s Gateway - Hotels And Villas prioritizes a balance between environmental, economic, and socio-cultural aspects.
Both West Nusa Tenggara and East Nusa Tenggara offer attractive investment opportunities in the tourism sector. Lombok, recognized internationally as a halal tourism destination, is supported by government initiatives for certification and worship facilities, creating an ideal environment for accommodation development. The growth in tourist arrivals and the strategic location of the Convention Hall Hotel & Resort in Central Lombok further enhance its investment appeal. On the other hand, Macang Tanggar Village, with its natural beauty and the development of The Kelor’s Gateway - Hotels And Villas, shows great potential for creating sustainable tourism experiences. The balance between environmental, economic, and socio-cultural aspects strengthens its position as a profitable investment location for investors.
Comments