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Sustainability in Style: Where Green Meets Sophistication in Hotels and Dining



Awareness of sustainability principles is rising globally, including in Indonesia and the United States. Both countries are not only adopting eco-friendly practices but are also collaborating on environmental projects and knowledge exchange that support global sustainability efforts. In this context, investing in the hospitality and dining sectors that embrace sustainability principles is becoming increasingly appealing and profitable.

Eco-friendly hotels are increasingly integrating sustainability into their operations, balancing luxury with environmental responsibility. The Benjamin in New York, Hyatt Regency Yogyakarta in Indonesia, The Datai in Langkawi, Malaysia, The Slate in Phuket, Thailand, Banff Aspen Lodge in Alberta, and Mandarin Oriental in Las Vegas each demonstrate their commitment to sustainability through various eco-friendly practices. They implement energy-efficient lighting, comprehensive waste management systems, use of recycled materials, and plastic reduction solutions, while also focusing on environmentally friendly design. These hotels exemplify the shift towards sustainable luxury in the hospitality industry.

In the culinary sector, restaurants such as Ijen in Kerobokan, Bali; Blue Hill in New York; Eleven One Kitchen in Phnom Penh; FREA in Berlin; and Central in Lima exemplify sustainability with their zero-waste approaches. Ijen features eco-friendly architecture, uses local ingredients without plastic, and serves food on banana leaves with ceramic and wooden utensils. Blue Hill sources ingredients from its own organic farm and maintains a zero-waste policy. Eleven One Kitchen offers meals in biodegradable boxes and uses bamboo straws. FREA practices in-house composting and returns recycled waste to producers, while Central focuses on recycling and composting waste and uses ingredients researched and preserved by its team, Mater Iniciativa. These restaurants highlight a commitment to sustainability through waste management and eco-friendly practices.

The growing interest in sustainability among consumers also contributes to the expansion of the market for eco-friendly products and services. With increasing awareness of climate change and environmental impact, many investors are seeking opportunities to invest in businesses that prioritize social and environmental responsibility. Hotels and restaurants that embrace sustainability not only meet the demands of environmentally conscious consumers but often receive incentives from governments and international organizations supporting eco-friendly practices. This opens opportunities for investors to capitalize on various incentives and support available for sustainable businesses.

Moreover, investing in sustainability can drive broader market innovations. Supporting hotels and restaurants that adopt green technologies and sustainable practices allows investors to benefit from stable business growth while actively participating in the transition to a more sustainable economy. Innovations in eco-friendly technology, waste management, and sustainable materials can lead to operational efficiencies and reduced long-term costs, providing investors with a competitive advantage.

Sustainability can also enhance brand reputation and market appeal. Consumers increasingly seek companies with a genuine commitment to environmental responsibility, and businesses that can demonstrate dedication to sustainable practices often garner higher customer loyalty and stronger market preference. This creates opportunities for investors to engage in ventures that are not only profitable but also have a positive impact on society and the planet.


Shoppe Object exemplifies how sustainability and innovative design can synergize in the global market. The event showcases designs that are not only aesthetically pleasing but also eco-friendly, with a focus on handmade items from international artisans, including those from Indonesia. The Global Artisan Project at Shoppe Object highlights traditional skills and sustainably made products, providing a platform for items that value culture and the environment. For investors, participating in such events is not just about supporting the latest design trends but also about investing in projects that bolster sustainability and honor artisanal craftsmanship.

Overall, adopting sustainability principles in the hospitality and dining sectors demonstrates that investing in these areas not only promises financial returns but also provides positive impacts on the environment and society. With increasing consumer interest in eco-friendly products and services, and support for sustainable practices, investments in these sectors offer attractive and strategic opportunities for the future.

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